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PepsiCo Is Launching An Anti-Caffeine Drink To Help You Fall Asleep
By Mikelle Leow, 15 Sep 2020
Image via Driftwell
The pandemic has been a wakeup call for PepsiCo, producer of caffeinated beverages like Pepsi and Mountain Dew, that people need more rest than the psychoactive drug.
The company is launching Driftwell, a non-carbonated water beverage that aims to calm nerves and induce peaceful slumbers. The drink contains 200 milligrams of L-theanine, an FDA-approved amino acid and supplement for relaxation, along with 10 percent of the daily requirement for magnesium.
Driftwell, which tastes of blackberry and lavender, is also free of sugars and calories, according to a report by Fast Company.
Emily Silver, vice president of innovation and capabilities at PepsiCo Beverages in North America, said Driftwell was conceptualized before the COVID-19 crisis—since the need for “sleep wellness or sleep hygiene has massively increased” in the recent years—but the stress from the new normal has threatened sleep quality and made it more difficult to relax.
The beverage is expected to launch online in the fourth quarter of 2020, before hitting shelves in early 2021. Stay tuned for more details on Driftwell’s official website and social media channels.
[Bloomberg and Fast Company, cover image via Driftwell]
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