Oreo’s Pride Commercial Incurs Red-Hot Fury From Thousands Of Parents
By Mikelle Leow, 19 Oct 2020
Image via Oreo
Innocent Oreo chocolate sandwich cookies are at the creme center of controversy for “supporting the homosexual agenda” in a pride-themed campaign.
The spot, titled Proud Parent, features a young daughter who brings her girlfriend home to meet her parents. Her mother quickly welcomes this relationship, but it takes a while for the father to warm up. He eventually accepts the pair, and even paints his picket fence in rainbow colors to express his newfound attitudes.
The advert was created alongside the launch of Oreo’s new rainbow cookies for pride, its collaboration with LGBTQ+ ally support group PFLAG.
Reception for the campaign isn’t all rainbows and butterflies, however. Nearly 15,000 people have signed a petition to boycott Oreo parent company Mondelēz International and its other products—including “belVita, Chips Ahoy!, Cadbury Dairy Milk, Honey Maid, Halls, Philadelphia, Ritz, Sour Patch Kids, Triscuit, Trident gum, and Wheat Thins”—until it decides to remain “neutral in the cultural war.”
The company has been accused by the parents for “attempting to normalize the LGBTQ lifestyle” and “brainwash[ing] children and adults alike by desensitizing audiences.”
“Oreo and Mondelēz International need to hear from you,” the description continues. “Supporting the homosexual agenda versus remaining neutral in the cultural war is just bad business.”
Thus far, the video and related imagery are still online, so it’s evident that Oreo doesn’t give two hoots about anyone who attempts to dull its rainbow.
View this post on Instagram
Pride doesn’t end in June and neither does being an ally 👏👏 Show us your #ProudParent allyship and you could get some Rainbow OREO Cookies in the process!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here’s how:⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1️⃣ Join OUR #ProudParent campaign and share a photo of what allyship means to you. Whatever it is, we love to see it!⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2️⃣ Post it on Instagram or Twitter using #ProudParent + #Giveaway and tag @OREO. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 50 US, DC & PR, 13 years old +. Ends 10/31/20 or when all 10,000 Rewards are claimed, whichever occurs first. Terms & Conditions: www.OREOProudParent.com.
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[via Pink News, video and images via Oreo]
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