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McDonald’s Takes Your Imagination On A Winding Storybook Journey In Latest Spot
By Izza Sofia, 23 Oct 2020
Image via TBWA\Paris
McDonald’s has teamed up with creative agency TBWA\Paris to create a wonderful visual ad focused on Happy Meals.
The ad, called Livre—which means book in French—shows how imaginations can run wild thanks to bedtime stories. The video shows a mother and daughter going on an adventure as they travel across a river on a bed. They discover endless stories, landscapes, and incredible situations.
The adventure ends when the bed hits against a bedroom wall, where reality sets in and viewers discover it is all a bedtime story. There are no menu items seen during the spot, just a glimpse of a Happy Meal box as well as the Golden Arches logo at the end of the video.
The slogan at the end of the ad reads, “Sharing a story is sharing an adventure. Already 60 million stories shared in the Happy Meal.”
According to TBWA\Paris, the fast-food chain in France has been offering parents a choice between a book or a toy in Happy Meals since 2015.
[via B&T, cover image via TBWA\Paris]
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