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Samsung Defiles Steve Jobs’ ‘Think Different’ Ethos In Brazen Ad Campaign

By Mikelle Leow, 02 Nov 2020

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Image via Anton_Ivanov / Shutterstock.com

Samsung seemingly takes a bite out of Apple’s longstanding design philosophy in an audacious new video.

The commercial by Samsung Netherlands, spotted by ZDNet, starts out with Steve Jobs’ iconic “Think Different” tagline smacked on a billboard for the Galaxy Z Fold 2. Alas, a disguised street artist promptly cancels the “different” and replaces it with “BIGGER.”

The vandal then proves his loyalty to Samsung further by whipping out his own Z Fold 2 to take a photo of his masterpiece.

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Although only just 19 seconds long, the advert asserts that Samsung might be ahead in innovation in comparison to Apple, who is still resolved to the advertising slogan coined in 1997.





[via ZDNet, cover image via Anton_Ivanov / Shutterstock.com]
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