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Philadelphia Cream Cheese Introduces A Cheesy Version Of ‘PS5’ For The Holidays
By Izza Sofia, 22 Nov 2020
Image via Shutterstock
Philadelphia Cream Cheese has decided to poke fun at the hype surrounding video game consoles like the PlayStation and Xbox in its latest holiday campaign.
The company teamed up with creative agency Gut to introduce The Philly Series 5 (PS5), which is described as a “stunning advancement in cheesecake technology.” It also did a spoof marketing ad that highlighted the features of the product as if they were console hardware specifications.
“The moment you’ve been waiting for is here. No, it’s not the hottest gaming console of the season, it’s something even more delicious. It’s cutting edge cheesecake innovation you can’t live without,” it said.
The next-generation cheesecake kit includes five cream cheese bricks of power, ultra HD white chocolate and 3D cookie crumb technology.
Priced at US$4.99, the Philly Series 5 is available for preorder here.
[via Marketing Dive, cover image via Washington University in St. Louis]
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