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Beats’ Inspiring Ad Stands Up To Racial Inequality As ‘Silence Is Violence’
By Thanussha Priyah, 30 Nov 2020
Video screenshot via Beats
Beats has recently unveiled an advertisement for the new Apple-owned Beats Flex headphones, which features influential Black voices like tennis star Naomi Osaka, songwriter Cordae, and rapper Flo Milli.
The campaign, titled ‘Flex That Voice,’ aims to stand up against racial inequality through its visuals and music. In one of its clips, Osaka is seen preparing for her match while wearing the new headphones. As she walks out to the court, her hair sports the message: “Silence is violence.”
The clip sports Cordae’s song Parables, which is also used in another Beats advertisement of Cordae himself. In that commercial, he is captured wearing the headphones and singing along to the tune.
In the last video, Flo Milli is featured with his song, May I, in the background. It sees a female with the Beats Flex standing and dancing in front of a confederate statue in the US.
The Beats Flex is now available for US$49 at Apple and comes equipped with the W1, which makes the product easy to pair with Apple devices. View the advertisements below.
[via 9to5Mac, cover image via Beats]
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