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Image via 19 Sound

Uber’s striking animated ads will put a smile across your face.

Developed together with audio post production company 19 Sound and creative agency ACNE London, the delightful animated films shine a light on Uber’s community and safety guidelines through its car and bicycle services.

19 Sound’s Jack Wylie and Will Ward created a piece of music using a simple acoustic guitar sequence as the basis, and combined it with rhythm discovered from small samples of taping on the side of the guitar, for a relaxed feel.



Ward also formed sounds that emulate light winds, bird songs and background traffic. When the tunes are combined, they provide a friendly yet lovely soundscape to the advertisements, which show the joy of traveling via Uber’s car or bicycle services and its commitment towards the public’s safety and comfort.

#NewWork
Client: @UberUK "Line Up"
Creative: ACNE, London
Creative Neil McGuirk
Producer: Sam Hocking
Head Of Content (ACNE) Jack Howard
Animation: Sebastian Curi
Sound Design, Music Composition & Mix: Will Ward & Jack Wyllie @19__Sound
Producer at 19 Sound: Oscar Kugblenu pic.twitter.com/911WkRZKCB

— OSCAR.. (@RACSO40) December 17, 2020

#NewWork
Client: @UberUK
"No Brainer"
Creative: ACNE, London
Creative Neil McGuirk
Producer: Sam Hocking
Head Of Content (ACNE) Jack Howard
Animation: Sebastian Curi
Sound Design, Music Composition & Mix: Will Ward & Jack Wyllie @19__Sound
Producer at 19 Sound: @RACSO40 pic.twitter.com/i1nJDl3iCW

— 19 Sound (@19__Sound) December 17, 2020

[via LBB Online, cover image via 19 Sound]

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