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Seductive ‘Food Porn’ Ad Gets Tastefully Censored, Leaving You Wanting More
By Izza Sofia, 07 Jan 2021
Image via 10 Days
A new food concept called Peach has unveiled a rather suggestive advertisement. The 60-second spot comes with a cheeky “Sensitive content” caveat to warn viewers that its “food porn” video may offend them.
Produced by creative agency 10 Days, the visual feast showcases Peach’s mouth-watering food that is apparently so delicious and seductive, the duo had to censor them accordingly.
Different food items were prepared for the video, and they are shown to be devoured with unrestrained pleasure. It also involves high-energy music in the background, along with a lot of licking and pixelated food.
The video aims to seduce viewers, leaving them craving more. The advertisement will also come with interactive food porn posters by Byte Brothers, which will be released at a later date.
Speaking about the video, founder of 10 Days Jolyon White said, via LBB Online, “Peach is a provocative and mysterious brand. Like many food outlets, it does delicious-looking food. But there’s ‘food porn’ around every corner on social media. To make Peach the place to go, we needed to do something different. How do you show off all this incredible looking food? You don’t. You censor it.”
[via LBB Online, cover image via 10 Days]
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