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Warner Bros. Pictures Shows Off Simplified Logo In Opening For The First Time
By Mikelle Leow, 15 Jan 2021
Image via cherry-hai / Shutterstock.com
Back in November 2019, Warner Bros. presented a refreshing visual identity consisting of a polished and contemporary take on the original WB shield. During this time, audiences had only been shown one of two versions created for the overhaul. It was a flat blue and silver shield, deliberately minimal for visual unity on mobile platforms.
A little over a year later, the company has presented the other variation, built for television and film environments.
Design consultancy Pentagram was tasked to work on the ambitious facelift. Pentagram partner Emily Oberman and her team reworked the “WB” initials to give it more balance. Meanwhile, the signature shield was fitted in a golden ratio grid to be straightened out and given a sleek and lightweight feel.
As revealed in a video published by Cartoon Crave, via Screen Rant, Warner Bros. Pictures has finally peeled the sticker off the matte design to reveal a glimmering blue and silver 3D shield. The clip seems to be the new opening for WarnerMedia’s film and television offerings.
The long one-year wait was presumably caused by the COVID-19 crisis, which put a stall on countless projects in the movie industry.
Here's a better look at the new Warner Bros. Pictures logo. pic.twitter.com/oANQNvXEOQ— Cartoon Crave (@thecartooncrave) January 14, 2021
[via Screen Rant, cover image via cherry-hai / Shutterstock.com]
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