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LinkedIn Launches Free-To-Use Marketing Labs With Advertising & Branding Courses
By Mikelle Leow, 21 Jan 2021
Image via DANIEL CONSTANTE / Shutterstock.com
It’s the perfect time to learn something new. If you’ve been keen on taking up some online courses, LinkedIn has rolled out some resources to help you stay on top with your marketing skills.
The new LinkedIn Marketing Labs is an on-demand education hub created to equip you with online marketing knowhow on LinkedIn, such as launching your first campaign and creating a solid marketing strategy.
The growing platform currently offers six courses of basic to intermediate complexity curated by LinkedIn advertising experts. These comprise: Introduction to LinkedIn Ads; Using LinkedIn’s Ad Targeting; Reporting and Analytics for LinkedIn Ads; Building a Full-Funnel Content Marketing Strategy on LinkedIn; Using LinkedIn for Brand Awareness; Using LinkedIn for Lead Generation.
Granted, the training is solely based on LinkedIn outreach, but the social network would be a great place to get your professional branding off the ground.
According to LinkedIn, advertising on its service has been profitable for users. “Lead generation forms on LinkedIn drive 5X more conversions than landing pages, and you’re 6X more likely to convert audiences when they see both brand and acquisition messages on LinkedIn,” the website described, via BlogHer.
To get started, head over to LinkedIn Marketing Labs.
[via BlogHer, cover image via DANIEL CONSTANTE / Shutterstock.com]
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