Cadbury Replaces Mascot With Real-Life Endangered Frogs On Packaging

By Izza Sofia, 04 Mar 2021

Image via Cadbury Australia

Cadbury Australia has announced that it will temporarily rebrand its mascot, Freddo the frog, on some of its chocolate packaging for a good cause.

The revamps are being made to raise awareness for endangered frogs. According to Cadbury, there are at least 30 species of endangered frogs in Australia and New Zealand.

This comes as part of Freddo’s three-year partnership with Taronga Zoo Sydney, Zoos Victoria, and Conservation Volunteers Australia and New Zealand that aim to save endangered frog species.

Cadbury has pledged AU$600,000 (US$468,444) to its partners over the next three years to help save the frogs. The money will go into supporting breeding programs and building habitats for the amphibians, per Cadbury.

The new packaging features endangered frogs such as the Northern Corroboree Frogs, the Hochstetter’s Frog, and the spotted Tree Frog.

The new design began hitting Australian supermarkets and independent retailers in February.

Katrina Watson, Cadbury Australia’s marketing manager, said, “This is our opportunity to foster Australians’ passion for the environment and encourage families to continue caring for nature so that these frogs can thrive for generations of adventurous explorers to come.”