Behind The Design: The Bluetooth Symbol And Its Epic Viking Roots
Behind The Design is a segment by DesignTAXI where we wind back to the pioneering products and icons that steered the design world forward and transformed consumer perceptions forever.
Image via Shutterstock
History of Bluetooth Logo
If you own a laptop, smartphone, or any other electronic device, there is a chance you might have seen the Bluetooth symbol lingering on your screen.
Bluetooth is a term synonymous with wireless technology and connection. The history of the Bluetooth name began when engineers Jim Kardach and Sven Mattisson met over beer and realized they needed a catchy name for the technology, per France24.
Their conversation led to the history of the Vikings, including the king of Denmark, Harald “Bluetooth” Gormsson. The nickname “Bluetooth” came about because he had a dead tooth which was said to have a dark blue/gray color.
The king was credited for uniting Norway and Denmark, and the engineers thought it befitting for a technology that would connect the PC and cellular networks with a short-range wireless link.
Design Elements of Bluetooth Logo
Now, when you see the Bluetooth symbol, you will certainly see the connection between a king who united armies, and a connectivity standard that unites modern devices.
If you take a closer look at the Bluetooth logo, it also has a hidden secret. The symbol contains two letters—the Nordic runes for the letters “H” and “B,” which stand for “Harald Bluetooth.”
Image via Shutterstock
Image via Shutterstock
The two letters are combined to form the famous symbol we know today.
The Bluetooth logo features two unified letters painted in white, displayed against a blue background. The name of the technology is displayed together with the symbol in bold black letters. The logo as a whole aims to signify connections with “unison, strength, and reliability.”
Image via Bluetooth
[via Famous Logos, Bluetooth, Creative Bloq, images via various sources]
Image via Shutterstock
History of Bluetooth Logo
If you own a laptop, smartphone, or any other electronic device, there is a chance you might have seen the Bluetooth symbol lingering on your screen.
Bluetooth is a term synonymous with wireless technology and connection. The history of the Bluetooth name began when engineers Jim Kardach and Sven Mattisson met over beer and realized they needed a catchy name for the technology, per France24.
Their conversation led to the history of the Vikings, including the king of Denmark, Harald “Bluetooth” Gormsson. The nickname “Bluetooth” came about because he had a dead tooth which was said to have a dark blue/gray color.
The king was credited for uniting Norway and Denmark, and the engineers thought it befitting for a technology that would connect the PC and cellular networks with a short-range wireless link.
Design Elements of Bluetooth Logo
Now, when you see the Bluetooth symbol, you will certainly see the connection between a king who united armies, and a connectivity standard that unites modern devices.
If you take a closer look at the Bluetooth logo, it also has a hidden secret. The symbol contains two letters—the Nordic runes for the letters “H” and “B,” which stand for “Harald Bluetooth.”
Image via Shutterstock
Image via Shutterstock
The two letters are combined to form the famous symbol we know today.
The Bluetooth logo features two unified letters painted in white, displayed against a blue background. The name of the technology is displayed together with the symbol in bold black letters. The logo as a whole aims to signify connections with “unison, strength, and reliability.”
Image via Bluetooth
[via Famous Logos, Bluetooth, Creative Bloq, images via various sources]
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