Image via pio3 / Shutterstock.com
In today’s edition of things you didn’t have to know about, Domino’s customers in the UK are wondering if the chain has been perpetually pulling a prank on them by inserting mini “penises” all over its pizza advertisements.
The company has been issuing 50-percent discount coupons recently, and the menu item used to promote its pizzas is a large, attention-grabbing pie with pepperoni aligned in an odd shape. The meat slices are split into formations of four, with two being placed horizontally and the other two being positioned vertically in the middle.
Thanks, I hate pepperoni peni. Well played Dominos. from
TIHI
And someone said it: “Why is there penis pepperoni?”
A search online shows that these flyers aren’t a one-off. UK customers have been bringing up the phallic pizza designs as far back as
2014, so it’s not that it’s anything new—people just aren’t looking long and hard enough.
It turns out that the “design fail” isn’t so much the fault of the advertising team as it is an actual representation of Domino’s pizza layouts. One social media user, who claims to have worked at the chain, explains that this is “the official ‘placement’ of pepperoni on a Pepperoni Passion for maximum… coverage.”
True enough, the Domino’s Pizza UK
website uses the exact layout to advertise its Pepperoni Passion pizza. This pizza variation features “double” the pepperoni and mozzarella, so the restaurant has to maximize what little space it has in that circle, somehow.
I think someone at Domino’s knew what they were doing from
CasualUK
[via
Twitter, images via
pio3 / Shutterstock.com]