Cadbury Removes ‘Dairy Milk’ Branding To Share Amazing Tales Of Older People
By Izza Sofia, 02 Apr 2021
Image via Age UK
Cadbury’s iconic Dairy Milk is known for its purple packaging and eye-catching white lettering.
However, in the name of charity, the chocolate bars are getting a new look—with its signature ‘Dairy Milk’ branding being replaced with short stories. In collaboration with Age UK, snippets of stories told by older people will be displayed on the packaging as part of the Donate your words campaign.
Some of the tales featured come from people like Harry, aged 84. He left school at 11 and ran off with his family to join a traveling circus. Another storyteller, 79-year-old Anne, traveled across the Alps with her toddler in a sidecar.
Full versions of the stories can be read online. The aim of the campaign is for people to build conversations with the elderly. According to Age UK, 225,000 older people have gone a whole week without speaking to another person.
10 million bars of chocolate are currently on sale with six designs to choose from. Cadbury stated that it will be donating US$150,000 from the sales to Age UK.
Laurie Boult, fundraising director at Age UK, said, “The latest edition of the Donate your words bars will remind us all of the interesting and insightful stories many older people have to share, and that we could all benefit from taking the time to ignite these meaningful conversations.”
Image via Age UK
Meet Bob, one of the amazing storytellers in our @CadburyUK 'Originals' films. 💜— Age UK (@age_uk) April 1, 2021
You've heard the beginning of his story, but the full version is even better! Watch it here: https://t.co/7GoHS71IEZ 💬 #DonateYourWords pic.twitter.com/bj8Iatr4UN
[via Better Retailing, cover image via Age UK]
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