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Heinz Plans To Launch A Feast-Friendly ‘Cravy’, But Only If You’re Okay With It
By Izza Sofia, 06 Apr 2021
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Image via Heinz
Heinz has partnered with Ocean Spray in hopes to launch a gravy-cranberry sauce hybrid called ‘Cravy’.
“After a wonderful think session with my friends at @oceansprayinc, we’ve decided to join forces for a flavorful concoction that might add a touch of magic to your meal,” Heinz tweeted. “What do you say, dear friends?”
The Heinz Twitter account also shared a mockup photo of the mauve condiment. It is hoping to receive at least 250,000 votes indicating “Indeed,” superseding “I think not,” on its social media poll for Cravy to go into production. There are two days left to vote, and there are currently over 100,000 votes on Twitter.
The duo initially thought the topping could be an amusing April Fool’s joke, but realized that the flavors worked together, Heinz told Thrillist.
So readers, which way will you vote?
After a wonderful think session with my friends at @oceansprayinc, we’ve decided to join forces for a flavorful concoction that might add a touch of magic to your meal.
— H.J. Heinz & Co. (@HeinzTweets) April 1, 2021
What do you say, dear friends? 250,000 ‘Indeed’ votes will make “CRAVY” a reality!
[via Delish, cover image via Heinz]
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