McDonald’s Creates 3D Billboards With Actual Smoke To Mimic Hot, Steamy Coffee
Video screenshot via Scholz & Friends
McCafé is tempting the senses with billboards that actually steam up.
A new campaign, produced by advertising agency Scholz & Friends for McDonald’s Germany, replaces photography and post-production effects by installing smoke machines to add “steam” to imagery of coffee. The animated, 3D appearance of real smoke wafting through the air replicates McDonald’s fresh, steaming coffee, enticing passersby to take a whiff.
According to the makers of the posters, the police and fire department were notified of the campaign ahead of time, so they’d know that the smoke was no cause for alarm.
Two words: holy smokes.
[via Ads of Brands, video and cover image via Scholz & Friends]
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