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Chandon Redesigns Its Bottle For The First Time With Modern, Effervescent Look
By Alexa Heah, 06 Apr 2021
Image via Chandon
Founded in 1973, Chandon is one of the first French-owned sparkling wine ventures in the US. Hailing from California, the brand combines French winemaking techniques with the beautiful fruit of California to craft high-quality sparkling wines.
For the first time in the brand’s history, its iconic packaging has been updated for a more modern look. Introducing a fresh vertical design, Chandon’s new visual identity pays homage to its wine community with the iconic seven-point “star” – representing a world of possibilities and their six global wineries, including Argentina, Brazil, California, Australia, China, and India.
This Spring, Chandon is embracing a modern, sharper look, starting with the Chandon Brut, Chandon Brut Rosé, and the new Garden Spritz – a blend of sparkling wine and a unique bitters recipe crafted with fresh oranges. Filled with the same award-winning wines, the new bottles give the household name a dynamic breath of fresh air.
According to the Wine Industry Advisor, Chandon winemaker Pauline Lhote said the new identity “delivers the same expressive flavors and aromas that are signature of our sparkling wines – only now in a bold new look.”
[via WIN Advisor, cover image via Chandon]
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