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Apple Tries To Prevent ‘Nearly Identical’ Apple Logo From Being Trademarked
By Mikelle Leow, 08 Apr 2021
Image via xcarrot_007 / Shutterstock.com
Apple is strengthening its core by opposing a trademark attempt of a bottled water company’s logo, which it asserts bears a strong resemblance to its famed branding.
Previously, the tech giant contested the trademarking of a pear-themed symbol. This time around, however, it might have a solid case. The company whose emblem it is fighting, Georgette LLC, also has a logo shaped like an apple that is even topped with leaves.
Georgette’s version features a whole, unbitten apple emblazoned with the text, “I am Arcus.” In a lengthy legal document filed with the Trademark Trial and Appeal Board, spotted by Law Street Media, Apple argues that Georgette’s “stylized apple design” with a “nearly identical shape” notably features “a right-angled, detached leaf, rendering it visually similar to Apple's famous Apple Marks.”
What’s more interesting is that Apple’s attorneys at Kilpatrick Townsend & Stockton LLP attached an overlay of Georgette’s apple symbol over Apple’s logo to prove that they are virtually indistinguishable in dimension.
Screenshot via USPTO
The company proclaims that there are enough resemblances between both logos to “overshadow any minor differences” and deceive consumers into thinking Georgette’s brand is “related to, affiliated with or endorsed by Apple.”
Its argument is doubled-down with a reminder that since Georgette’s trademark attempt is meant to represent “goods related to beverages,” those could also be confused for the drinkware sold at the Apple Park Visitor Center.
[via MacRumors, images via various sources]
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