Image via Kathy Hutchins / Shutterstock.com
Despite it taking place back in 2017, the Fyre Festival disaster seems like it just happened a week ago. Four years on, a
viral tweet by Trevor DeHaas during the festival is going up for sale as a non-fungible token (NFT) for approximately US$80,000.
A quick recap: Entrepreneur Billy McFarland had teamed up with rapper Ja Rule to create a luxury music festival in the Bahamas, with tickets going for as much as
US$250,000.
It all came crashing down when guests discovered their luxury villas were in fact rain-soaked tents, and advertised meals by restaurateur Stephen Starr turned out to be just bread, cheese, and salad with dressing.
The viral tweet by Trevor DeHaas included the now-iconic picture of the cheese sandwich offered to guests, essentially marking the official meltdown of the Fyre Festival.
Earlier this week, Ja Rule has announced this iconic image is being sold as an NFT as what is described as “the symbol of the scam of the decade.” This isn’t the first time the rapper has capitalised on the failed venture, considering
an artwork of its logo fetched US$122,000 when it went up for sale as an NFT.
According to
NME, proceeds of the sale of the tweet will go towards medical expenses for DeHaas’ daily dialysis and kidney transplant.
[via
NME, cover image via
Kathy Hutchins / Shutterstock.com]