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Infamous Fyre Festival ‘Cheese Sandwich’ Tweet Goes On Sale As An NFT
By Alexa Heah, 11 Apr 2021
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Image via Kathy Hutchins / Shutterstock.com
Despite it taking place back in 2017, the Fyre Festival disaster seems like it just happened a week ago. Four years on, a viral tweet by Trevor DeHaas during the festival is going up for sale as a non-fungible token (NFT) for approximately US$80,000.
A quick recap: Entrepreneur Billy McFarland had teamed up with rapper Ja Rule to create a luxury music festival in the Bahamas, with tickets going for as much as US$250,000.
It all came crashing down when guests discovered their luxury villas were in fact rain-soaked tents, and advertised meals by restaurateur Stephen Starr turned out to be just bread, cheese, and salad with dressing.
The viral tweet by Trevor DeHaas included the now-iconic picture of the cheese sandwich offered to guests, essentially marking the official meltdown of the Fyre Festival.
Earlier this week, Ja Rule has announced this iconic image is being sold as an NFT as what is described as “the symbol of the scam of the decade.” This isn’t the first time the rapper has capitalised on the failed venture, considering an artwork of its logo fetched US$122,000 when it went up for sale as an NFT.
According to NME, proceeds of the sale of the tweet will go towards medical expenses for DeHaas’ daily dialysis and kidney transplant.
The dinner that @fyrefestival promised us was catered by Steven Starr is literally bread, cheese, and salad with dressing. #fyrefestival pic.twitter.com/I8d0UlSNbd
— Trevor DeHaas (@trev4president) April 28, 2017
[via NME, cover image via Kathy Hutchins / Shutterstock.com]
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