IKEA Recycles Old Denim Into Sofa Covers With New Sustainable Line
Image via IKEA Newsroom
IKEA has teamed up with a Dutch denim company, MUD Jeans, to release a special line of KLIPPAN sofa covers made from recycled denim.
To promote sustainable living, the limited-edition sofa covers are made with 40-percent post-consumer recycled denim. This equates to two pairs of old jeans found in the sofa covers.
Each cover reduces carbon footprint by 67 percent and saves 27,000 liters of water, in contrast with the “industry-standard denim method.” While most jeans end up in landfills when they are disposed of, this new movement aims to reuse them and give them a new life.
The covers will be available to purchase in nine countries—UK, Germany, Netherlands, Ireland, Austria, Switzerland, Belgium, France, and Italy—and they can only be used on the KLIPPAN sofas.
“KLIPPAN sofa is an iconic IKEA product. By offering new sofa covers made from recycled materials, we can help customers to renew their sofa and reuse materials,” said IKEA’s deployment leader at new business and innovation deployment, Piotr Jakubiak. “This simple action will give new life to the sofa and worn jeans.”
“We believe all materials are valuable and should not be wasted. By joining forces with MUD Jeans, we can work together to secure new sources of recycled materials, and develop products using post-consumer materials such as recycled jeans,” added Malin Nordin, head of circular development, Inter IKEA Group.
The recycled denim sofa covers will be stocked in select IKEA stores.
[via House Beautiful, cover image via IKEA Newsroom]
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