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PETA Channels The Late Prince For His Birthday In New Anti-Wool Ad
By Mikelle Leow, 09 Jun 2021
Image via Northfoto / Shutterstock.com
Besides disrupting the world of music, the great Prince was a vegetarian and firm animal rights advocate. PETA is thus reviving his vision for a new era, and on June 7, which would have been his 63rd birthday, the organization took out a full-page anti-wool advertisement in Women’s Wear Daily.
Invoking the late Prince, PETA fired up a photo of the singer-songwriter and echoed his liner notes from his 1999 album Rave Un2 the Joy Fantastic verbatim: “If this jacket were real wool, it would have taken seven lambs whose lives would have begun like this… Within weeks of their birth, their ears would have been hole-punched, their tails chopped off and the males would have been castrated while fully conscious… Many people believe shearing helps animals who would otherwise b 2 hot. But in order 2 avoid losing any wool, ranchers shear sheep b4 they would naturally shed their winter coats, resulting in millions of sheep deaths from xposure 2 the cold.”
The animal rights organization ended the visual with the message, “Please use vegan knitwear,” hoping for designers to honor Prince’s memory by using cruelty-free materials in place of wool.
In 2005, Prince donated his pro-vegan song Animal Kingdom to PETA. He was also named Sexiest Vegetarian Celebrity in 2006 by the organization.
Expressing its utmost respect for the musician, PETA told Billboard that it created this homage to celebrate the star “[using] his voice to push for a kinder world.”
Click to view enlarged version
Click to view enlarged version. Image via PETA
[via Billboard, images via various sources]
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