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Match & Ryan Reynolds Urge Singles To Save Wedding Singers By Not Being Single
By Mikelle Leow, 16 Jun 2021
Video screenshot via Ryan Reynolds
Your dry spell isn’t just affecting you, it’s also putting wedding singers around the world out of their jobs.
Online dating platform Match, along with Ryan Reynolds’ production firm Maximum Effort, is thus beseeching you to act responsibly by… getting back to love, so wedding singers can continue to get paid.
The witty musical performance by Match—which owns popular dating services like Tinder, OkCupid, Hinge, and PlentyOfFish—spotlights a humorous song written by the Grammy, Tony, and Oscar-winning Pasek & Paul of La La Land and The Greatest Showman fame, as well as songwriters Taura Stinson and Shane McAnally, The Drum reports. The film was produced by Grammys president Harvey Mason Jr.
The advertisement features 12 real wedding singers, all earnest to be a part of someone’s big day again. One laments almost having to move in with his mother. Others suggest just using your photos from 2019 in your dating profile, “’cause we all look like hot messes getting through quarantine.”
The talents are all available for hire, and Match.com has freed up space on its Instagram page to bring visibility to them.
“We’re currently in a culture-shifting moment for daters,” explains Ayesha Gilarde, chief marketer of Match. “Singles are coming out of the pandemic feeling all kinds of different feelings. But one thing’s for sure: they’re ready to make up for lost time.”
[via The Drum, video and cover image via Ryan Reynolds]
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