Victoria’s Secret Seeks Redemption By Replacing Angels With ‘What Women Want’
Image via Willy Barton / Shutterstock.com
One could argue that Victoria’s Secret was more for the men than for the women who wore its pieces. That’s about to change, as the lingerie label is apparently broadening its take on femininity.
According to a report by the New York Times, Victoria’s Secret has ditched its Fantasy Bra and, more importantly, its winged Angels for “what women want.” The brand says it now wants to be a role model for female empowerment.
“When the world was changing, we were too slow to respond,” explained Martin Waters, now-chief executive and former head of international business at Victoria’s Secret, in a statement shared by the Times. “We needed to stop being about what men want and to be about what women want.”
The new era will be carried by a group of trailblazing women called the VS Collective—including soccer star and gender equity advocate Megan Rapino, soon-to-be Olympic freestyle skier Eileen Gu, biracial plus-size model and inclusivity campaigner Paloma Elsesser, and actress Priyanka Chopra Jonas—to spark change for the definition of “sexy.”
Apart from introducing new diverse faces, Victoria’s Secret is forming a board of directors whose seats are dominated by all women, save for one.
[via The New York Times, images via various sources]
Also check out these recent news
