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Lufthansa’s Airlines Go Gender-Neutral With Inclusive New Greetings & Forms
By Mikelle Leow, 14 Jul 2021
Image via Lukas Wunderlich / Shutterstock.com
The latest to ditch the traditional “ladies and gentlemen” greeting for modern and inclusive travelers is Lufthansa Group, which oversees a whole array of airlines under its wing.
According to One Mile at a Time, Lufthansa Group will phase out the “Meine Damen und Herren” phrase (“Ladies and Gentleman” in German) in inflight announcements and replace it with the gender-neutral “dear guests” or “good morning/evening.”
To accompany its initiative for inclusivity, the company will include a third gender option in the booking process, as well as eliminate terms associated with gender in customer support. Lufthansa Group will also remove all focus on gender during in-person communications with customers.
The overhaul, which will take place gradually, will be adopted by several of the group’s airlines, namely Lufthansa, Swiss International Air Lines, Austrian Airlines, Brussels Airlines, and Eurowings.
[via One Mile at a Time, cover image via Lukas Wunderlich / Shutterstock.com]
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