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Louis Vuitton Is Luring Teens To Buy Its Products
By Mikelle Leow, 14 Jul 2021
Image via Louis Vuitton
Louis Vuitton is now for all ages. The luxury fashion house’s latest campaigns see it enlisting ambassadors young consumers resonate with, potentially driving teenagers to nudge their parents to reach into their pockets.
This month, the retailer roped in three big names within eye level of brand-savvy teens to front its campaigns. South Korean boy band BTS walked the runway to showcase its spin-off Fall/Winter menswear, cementing the group’s role as Louis Vuitton brand ambassadors. As the international hype surrounding the collaborative BTS and McDonald’s meal would have indicated, young fans were absolutely lovin’ this appearance.
More recently, Louis Vuitton engaged TikTok superstar Charli D’Amelio and famous YouTuber Emma Chamberlain to star in its cheery campaign for the pre-fall LV Squad sneakers and LV Sunset slides, now available worldwide. The Cut noted a shift in the brand’s reach, as, between them, the two online stars have over 100 million followers—predominately made up of teens—across their social media accounts.
The LV Squad shoes, available in high-top (US$1,030) and low-top (US$990) designs, arrive in trendy colorways of black, pink, and white. Meanwhile, the TikTok-worthy slides (US$890) with a comfy footbed and Velcro strap arrive in eye-popping violet, green, and blue. To appease consumers who are used to instant gratification, the summery silhouettes are designed to be easy to wear.
[via The Cut, images via Louis Vuitton]
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