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Adidas x Cheetos Tease Fun Outfits You Can Only Unlock With Cheese Dust Fingers
By Ell Ko, 04 Aug 2021
Image via Cheetos / PR Newswire
Highly-loved snack brand Cheetos, sportswear giant Adidas, and multi-platinum Latin superstar Bad Bunny have teamed up in a collaboration that somehow feels like an ambitious crossover yet makes total sense at the same time.
As part of the Deja tu Huella (“Leave Your Mark”) campaign, Chester Cheetah and Bad Bunny are banding together to celebrate the Hispanic community as the start of the school year comes upon us once again. First up is an exclusive collaboration with Adidas; secondly, the Deja tu Huella Estudiante Fund, a contest awarding US$500,000 in total prizing to American and Puerto Rican students.
In the Adidas collection, a tracksuit and a pair of jerseys is up for grabs, HYPEBEAST reports. The apparel is a vibrant marriage of the singer’s bright style and Chester Cheetah’s “Cheetos Look,” drawing upon the cheetah pattern of its mascot and signature orange of the brand.
What sets the release of this collection apart is the concept of the Cheetle iD. Before the collection’s official NTWRK launch on August 6, fans will have the chance to unlock early access; all they need is Cheetos dust on their fingers. Technology on the Cheetle iD website will detect the decimated remains of the moreish treat, and the first 100 to do this will receive first access.
“It's an honor to give back to the Hispanic community that has done so much for me,” Bad Bunny declares in a press release. “Between music and fashion, there are so many ways to leave your mark on culture, and I want to encourage everyone to follow whatever path inspires them. That's what the Deja tu Huella program is all about.”
Check out the fun lookbook below.
[via PR Newswire]
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