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Spotify Tests $0.99 Subscription That’s Less Restrictive, Yet Not Quite Premium
By Mikelle Leow, 04 Aug 2021
Photo 111390145 © David Molina | Dreamstime.com
Spotify is experimenting with a new US$0.99 subscription option that might encourage free users to take the next step, but probably won’t be attractive enough for ad-free Premium members. A spokesperson confirmed the news with The Hollywood Reporter.
On the basic tier, users can only play shuffled music and get six free skips per hour. However, Spotify Plus, as the subscription option in testing is called, would give them unlimited skips and the ability to choose their music.
What sets Spotify Plus apart from Premium is the advertisements, which would still appear in between tracks like the free version.
The option is being trialed with a small group of users “at a variety of price points,” according to the Hollywood Reporter.
At present, there’s no confirmation that Spotify Plus will end up being an actual subscription tier. “We’re always working to enhance the Spotify experience and we routinely conduct tests to inform our decisions… Some tests end up paving the way for new offerings or enhancements while others may only provide learnings,” Spotify told the entertainment news outlet.
In essence, Spotify Plus is the teasing of an ankle for what could be on the other side for free members; but put it this way—at US$9 less per month, would you be willing to overlook the commercials?
[via The Hollywood Reporter, cover photo 111390145 © David Molina | Dreamstime.com]
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