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YEEZY Day For Sneakerheads Tanks As Bots Walk Away With Thousands Of Shoes
By Alexa Heah, 04 Aug 2021
Image via ID 204318438 © Ded Mityay | Dreamstime.com
YEEZY Day – or August 2 for non-sneakerheads – was supposed to be an exciting event this year. Fans waited eagerly as new YEEZY products and restocks were released by the hour on YEEZY Supply, Adidas’ website, and Adidas’ Confirmed app.
However, many fans of Kanye West’s shoe brand were left upset and empty-handed, with most of the blame aimed at scalpers, bots, and poor retail management.
According to Input, before the releases even began, multiple Twitter users complained that the Confirmed app had already crashed. An error page was also spotted on YEEZY Supply, citing a “security issue” that prevented consumers from accessing the releases.
Instead of blocking scalpers’ bots from buying the shoes, the sites’ “security measures” prevented actual consumers from getting the footwear. Rumors on social media said that more bots bought shoes than actual customers, with tweets from bot-users adding fuel to the fire.
“Trickle destroyed YEEZY Day yesterday. 1,132 pairs with @tricklebot alone,” read one of the tweets, in reference to a bot used to acquire the shoes.
Another user said they made over US$38,000 in profit for just one day. The bot’s Twitter page shows many other users claiming to have secured up to hundreds of pairs of the coveted releases.
While YEEZY Day was meant to make the brand’s items more accessible to consumers, it didn’t turn out as planned. By not preventing bots from accessing the sites, it seems that more scalpers than actual fans got their hands on the merchandise, and will take them to the resale market for exorbitant fees.
Hopefully, if YEEZY Day does happen again, the sites will be better equipped to stop the influx of shoe-snatching bots.
[via Input, cover image via ID 204318438 © Ded Mityay | Dreamstime.com]
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