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TikTok Radio Launches On SiriusXM With The App’s Most Viral Songs
By Alexa Heah, 23 Aug 2021
Image via Funstock / Shutterstock.com
This week, SiriusXM introduced a TikTok Radio channel, along with some of the app’s creators as hosts.
If you’ve always got TikTok tunes stuck in your head but aren’t sure where they come from, this channel will be a “radio version of the platform’s ‘For You’ feed,” the station said. Now, you’ll actually be able to listen to the whole song.
SiriusXM is hoping this partnership will help it capture a younger audience. TikTok stars—including personalities such Billy (@8illy), Cat Haley (@itscathaley), HINDZ (@hindzsight), Lamar Dawson (@dirrtykingofpop), and Taylor Cassidy (@taylorcassidyj)—will be hosting the channel’s ‘TikTok Radio Trending Ten’ weekly chart show.
According to TechCrunch, during the channel’s first week, celebrities such as Ed Sheeran, Lil Nas X, and Normani will appear on air, too.
“The channel captures song-breaking music culture that creates so much joy and entertainment on TikTok through video, in an all-audio format,” said Ole Obermann, TikTok’s Global Head of Music.
At last, there’s now a solution to scrolling through endless YouTube searches just to find “the song.”
[via TechCrunch, cover image via Funstock / Shutterstock.com]
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