UNIQLO’s commitment for daily essentials now extends to well-needed caffeine fixes. Last Friday, the Japanese everyday fashion brand introduced its first and only café along with the grand reopening of its mammoth global flagship store in Ginza, Tokyo.
The massive revamp celebrates UNIQLO’s 10th anniversary in the location. All of its 12 stories have been reworked from the ground up, with an official UNIQLO Coffee space taking up the top floor. The café serves a one-of-a-kind UNIQLO Original Blend for just ¥200 (US$1.82) for both hot and iced versions, and a serving of a premium Geisha hand-drip coffee would set customers back ¥450 (US$4.09).
Being more familiar at folding clothes than cookie batter, UNIQLO borrowed the expertise of the nearby Ginza West, a local pâtisserie with over 70 years in its history. The confectioner’s famous butter cookies will be a staple to be enjoyed by guests as they peer at Tokyo’s shopping heart from the store’s floor-to-ceiling glass windows.
The café isn’t the only highlight in this massive space. Shoppers are welcomed by colorful blooms at the UNIQLO florist on the first floor, where they can grab a pretty bouquet for about US$3.55. Within the store, a swinging installation of LifeWear cashmere knits against a wall of clothing greets customers.
Meanwhile, a suit salon on the 10th story endeavors to give outfits a more tailored look with the help of trained staff, and a dedicated photo booth sits on the 11th floor.