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Visa Announces NFT Creator Program Teaching The Ways Of Monetizing Art
By Ell Ko, 14 Oct 2021
Image via Micah Johnson / Visa
Following a high-profile purchase of a ‘CryptoPunk’, a piece of artwork in the form of a non-fungible token (NFT), Visa has announced that it’s teaming up with renowned NFT artist Micah Johnson to help digital creators learn more about NFTs and cryptocurrency.
By educating digital creators on the rising market and its potential, Visa hopes to “lower the barrier to entry” as NFTs are said to make it easier to monetize talent and build businesses.
In thisnew program, Visa is recruiting creators who are interested in monetizing their content in the form of an NFT, via open call. An initial “class” will be chosen from the applications, and the firm will offer consultations on navigating the world of the blockchain and sponsor the creators’ work.
“We’ll also look to foster meaningful relationships between creators and Visa’s network of payment partners, who can help creators reach new audiences and grow their businesses,” the company writes.
Former MLB player Micah Johnson, who has pivoted to exploring the world of NFTs and blockchain art since his 2018 departure, will take on a key collaborative role in the project. He’ll be working alongside the company and creators throughout.
He sold his first NFT in 2020, and earlier this year, his crypto-native character, Aku, has seen a life-changing business built around its narrative.
“I’m excited about the opportunity to work alongside and learn from a trusted brand like Visa,” Johnson said in a statement. “Working together, we want to arm creators with the resources they need to stay at the forefront of this revolution.”
Cuy Sheffield, Visa’s vice president and head of crypto, described the rise of the NFT market as a “digital renaissance” of sorts, made up of “a flourishing ecosystem of artists, musicians, writers, photographers, and curators building communities at the intersection of culture and commerce.”
Details about the creator program as well as the application process can be found on Visa’s website.
1/ I’m incredibly excited for @VisaNews to partner with @Micah_Johnson3 to build a new program focused on how we can help creators leverage NFTs to participate in digital commerce https://t.co/uH0X4kneTV— Cuy Sheffield (@cuysheffield) October 13, 2021
[via Decrypt, image via Micah Johnson / Visa]
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