LEGO x Target Announce Playful, Inclusive Clothing & Homeware Collection

By Mikelle Leow, 15 Oct 2021

Image via Target

Building up to the holidays, LEGO has teamed up with Target to add pops of color to what might be a gloomy season ahead. The limited-edition range will comprise almost 300 items to inject play into your home and outfits.

While Target has just briefly teased the collaboration, promotional visuals reveal fun brick-themed sweatshirts, color-blocked puffer jackets, brick-inspired pet leashes and collars, plastic brick-like tumblers, and even LEGO-inspired gift boxes.

Image via Target

There’s a good reason for the diverse assortment—as with LEGO bricks, customers are encouraged to get creative and mix and match the items for new and refreshing looks every day.

The series will also mark Target’s “most inclusive partnership to date, consisting of sizes XXS through 4X for womenswear and S through 5XLT for menswear. Meanwhile, design details like flat seams and hidden openings make apparel for children and babies adaptive and sensory-friendly.

Prices will range from US$1.50 to US$120, though Target says most items will set you back under US$30. The entire lineup will be released starting early December, exclusively in the US.

“Giving consumers a chance to curate and create looks as unique as their families through this collection, just as they would with LEGO bricks, is something we are proud to bring to Target guests this holiday season,” details Satwik Saraswati, design director at the LEGO Group.