Nike Converted The Kid’s Space Of A Physical Store Into A Virtual Playground
By Mikelle Leow, 02 Mar 2022
Image via Nike
For a while, Nike’s metaverse existed on the very plane of its New York City store on Fifth Avenue.
On the first story of the Nike NYC House of Innovation, the Kids’ space was briefly converted into “an augmented-reality version of Nikeland,” essentially turning it into a virtual playground, PSFK reports.
Nikeland is an online, Roblox-based universe that the sportswear giant opened in November, based on the sportswear retailer’s headquarters in Oregon. The dynamic experience invites players to compete with one another in a series of mini-games.
At the physical showcase, customers were able to dress their 3D avatars—with heads matching balls from various sports—in Nike apparel, footwear, and accessories, before exploring the digital world, where they could play AR variations of Floor is Lava, tag, and dodgeball. They could also pull up AR filters activated through Snapchat Lenses.
The experimental area was only up in the physical store in January, and no longer exists in the space. However, you can still enjoy the full experience of Nikeland from your device here.
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