
Video screenshot via Qatar 2022
Boo! Qatar and FIFA have snuck up on fans with the unveiling of the official World Cup 2022 mascot.
Meet La’eeb, a floating figure who is “full of energy” and has a “youthful spirit.” La’eeb is a he/him; his pronouns have been made clear. But “what exactly is he?” you may ask. FIFA says La’eeb can be anything your imagination deems him to be.
Evidently, La’eeb takes on the appearance of a keffiyeh (or a ghutrah in Arabic), a headdress that protects its wearer from sand, dust, and the sun’s harsh rays in arid regions. At the top is what is known as an agal, a black cord that keeps the scarf in place.
Given the character’s shapeless form and his floating abilities, though, many are hard-pressed to believe he’s not a ghost or manta ray.
According to FIFA, his name means “super-skilled player.” He hails from a parallel universe that Qatar and FIFA coin the “mascot-verse”—an equally mysterious land that “everyone is invited to interpret.” What’s certain is that the “mascot-verse” has existed since the beginning of time and is built on human ideas.
“La’eeb will be known for his youthful spirit; spreading joy and confidence everywhere he goes,” describes FIFA. “La’eeb comes from a parallel world where tournament mascots live. It is a world where ideas and creativity form the basis of characters that live in the minds of everyone.”
“La’eeb can be a figment of your imagination,” it adds. “He is whoever a football fan wants him to be.” So here’s what the audience thinks:
[via Sporting News and FIFA, video and images via Qatar 2022]