Peter Moore, Creator Of Nike’s ‘Jumpman’ Logo & Adidas’ Stripes, Passes Away
By Alexa Heah, 03 May 2022
Even if you aren’t a sneakerhead, you’d no doubt have heard of Nike’s Air Jordan line or Adidas’ iconic triple stripes.
Sadly, news has emerged that Peter Moore, the brains behind some of the most famed designs in the modern sneaker business, has passed away. Details have not emerged as to the cause of death, and the family has requested for privacy during this time of grieving.
Given the popularity of the Air Jordan, it’s incredible to think the first of the sneakers debuted all the way back in 1985. In fact, it’s become such a cornerstone of the industry that there’s even a documentary about the classic shoe.
Image via Nike
Interestingly, apart from heading the Jordan Brand at Nike, Moore had spent time at sportswear rival Adidas as well, and was behind the launch of Adidas America in Portland in the early 1990s, including redesigning its three-striped logo.
Photo 59506520 © Daisymay11 | Dreamstime.com
Moore’s illustrious career first began in 1977, when he took Nike on as a client at his design studio, before later joining the swoosh in 1983 as its first-ever Creative Director. Just a year later, Moore was hailed as instrumental in broaching the landmark deal with Michael Jordan that would lead to the Air Jordan line.
In 1987, Moore then left Nike to found his own sportswear label, Sports Inc, with partner Robert Strasser. The company was then acquired by Adidas AG in 1993 as the groundwork for Adidas America.
Following news of his passing, the Adidas Originals team took to Twitter and wrote: “Thank you for showing us the future. We are forever grateful. You’ll be missed by all of us.”
Peter Moore,— adidas Originals (@adidasoriginals) May 1, 2022
You took a chance on us.
You always believed in possibilities.
You changed us forever.
Thank you for showing us the future. We are forever grateful. You’ll be missed by all of us.
Your adidas family pic.twitter.com/3xqV0YyWW1
[via Bleacher Report, WWD, and Insider, cover image via Adidas Originals]
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