Hugo Boss Is Launching A Dog Apparel Line For Premium Pooches
By Alexa Heah, 13 May 2022
Joining the likes of Prada and Fendi, Hugo Boss will soon become the next luxury label to expand into the pet market, creating fashionable apparel and accessories for the most stylish of furry friends.
In a recent announcement, the brand said it is entering an exclusive global agreement with Kanine Group subsidiary, Kanine Pets World Limited, for a five-year deal, in which it will design, produce, and distribute a whole array of products for dogs, including apparel, accessories, home products, and toys.
Daniel Grieder, CEO of Hugo Boss, said the company hopes to draw on its partner’s “extensive experience in the strongly growing premium dog supplies market,” and will soon offer “high-end products to customers worldwide.”
If you’re ready to spend some serious cash on your pooch, mark your calendars for the first Fall/Winter collection scheduled for August 2022, after which the fashion house will launch two collections per year.
Want to see if your pet looks better in Hugo Boss or is more of a Fendi dog? Don’t fret, the items will be available online and in select stores worldwide, so you can make sure your pup loves its outfit before you buy it.
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