Cheez-It & Pandora Team Up To Sonically Age Cheese With Hip-Hop Tracks
By Alexa Heah, 19 May 2022
When Cheez-It came across a study in Switzerland that posited aging cheese to hip-hop beats could accentuate its taste and smell, the company set out to partner with music streaming service Pandora to put the theory to the test.
According to a statement, the brand wanted to find out if the tempo and sonic frequency of hip-hop songs could really take the classic “satisfying flavor” of the famed snack to the next level. As such, it worked with Pandora to age the cheese using the unique vibrations of hip-hop music for—wait for it—a whole six and a half months.
The result? The world’s first-ever sonically-aged snack that merges the love for hip-hop with the flavorful taste of well-aged cheese.
Interested fans can get their hands on the Cheez-It x Pandora Aged by Audio boxes on the official website from May 26, 2022 to see if it really does taste any better than the original.
To commemorate its launch, SiriusXM radio host Sway Calloway has been commissioned to release an exclusive new YouTube series, Living Legendz, which will feature interviews with hip-hop greats and document how these big names in the industry have changed the music scene.
“This collaboration is the perfect mix of my favorite things: hip-hop music, wild innovation, and Cheez-It,” said Calloway.
“Hip-hop has influenced many lives, so I’m looking forward to seeing if fans can taste the effect of the most beloved genre of music in the world on these crackers.”
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