Getty Images To Create NFTs From Its Collection Of Nearly 500 Million Assets
By Mikelle Leow, 19 May 2022
Photo 174442407 © Ukrainian photographer Mykhailo Polenok | Dreamstime.com
Stock photo bank Getty Images is drawing from its resources to pivot into the world of non-fungible tokens. The site has signed a multiyear deal with digital collectible company Candy Digital to support transactions, and will mint its NFTs on the Ethereum-compatible Palm blockchain.
Artworks to expect from this series will come from anywhere in Getty Images’ massive, 465 million-strong collection, which includes 135 million analog photographs.
Most notably, the NFTs will consist of never-before-seen archival works and modern photography covering culture, art, music, world events, and more.
Getty Images’ CEO Craig Peters tells Bloomberg that the expansion into NFTs takes the company’s expertise in physical prints into the digital world.
Customers will be able to purchase the digital assets using cryptocurrency or their credit cards.
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