Ulta Beauty Adds First Menopause Brand To Make Pampering Yourself Easy For All
By Mikelle Leow, 20 May 2022
Image via Ulta Beauty / PR Newswire
Your skin and body evolve over time, which means the products that worked in your 20s may not be effective in your 30s, 40s, and so on. It can be especially frustrating as beauty brands often overlook the other age groups, leaving them to wonder why they haven’t seen positive results with the creams and serums on offer.
Diversifying its scope, Ulta Beauty is now stocking seven items from Womaness, a modern menopause beauty brand that specializes in full-body care for women in their 40s and up. Womaness only launched last spring, so this is a massive step for the label.
Priced between US$15 and US$40, the range aims to accommodate the 1.3 million women in the US who enter menopause each year. These items are formulated to ease common symptoms of menopause, like hot flashes, fine lines, sleep issues, and light leakage.
They comprise the Me.No.Pause. menopause relief supplement, Let Me Sleep supplement, Active Glow supplement, The Works smoothing all-over body cream, Let’s Neck neck and décolleté serum, Coco Bliss vaginal and all-over moisturizer, and Fountain of Glow vitamin C facial serum.
Image via Womaness
Womaness’s offerings were developed alongside experts in the area of menopause, including gynecologists, women’s health professionals, nutritionists, and skincare experts. The products are all vegan, cruelty-free, dermatologist- and allergy-tested, and are free of parabens and hormones.
“Our mission from day one has been to change the conversation around menopause and the women experiencing it,” says Womaness co-founder Michelle Jacobs.
“We want to be the first brand women think of when they think of menopause, offering them a collection of innovative products that address the most common (and often taboo) symptoms.”
Ulta Beauty hopes the collection will change the game for how aging beauty is addressed and perceived.
The Womaness range is now available in stores nationwide and online.
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