McDonald’s Registers Alternative Names For Russian Successor, Like ‘Fun & Tasty’
By Mikelle Leow, 27 May 2022
Photo 246168725 © Evgeny Nekrasov | Dreamstime.com
The Russian people will no longer enjoy their Big Macs, as the Golden Arches have bowed out of the nation in response to the Kremlin’s complicated ties with Ukraine.
But wait, there’s more.
As part of its exit, McDonald’s has registered alternative names for a Russian reincarnation. It is selling off all of its 847 restaurants to businessman Alexander Govor, who’s currently a licensee for 25 McDonald’s branches in Siberia.
McDonald’s proposed names don’t quite ring a bell. Among the trademarks it’s applied for under Russian’s Rospatent agency are “Fun and Tasty,” “The Same One,” “Just Like That,” and “Open Checkout,” per Reuters and CNN.
With its Russian departure, McDonald’s is lifting its three-decade-long footing in the country.
While it owns 84% of McDonald’s outlets in Russia, other franchisees will be offered the choice of rebranding to the new name.
[via Reuters and CNN Business, cover photo 246168725 © Evgeny Nekrasov | Dreamstime.com]
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