LEGO Is Moving Back To The US After Leaving Nearly Two Decades Ago
By Nicole Rodrigues, 17 Jun 2022
The year is 2006, technology is on the rise, and toymakers are fearful of the turn in attention towards digital-based toys. With that, LEGO decided to take its factories out of Connecticut and down south to Mexico.
Now, the tides are turning once more as families return to the building blocks.
Partly due to the pandemic, parents began looking for ways to entertain their children without having to always resort to screen time. As they tried to find ways to stimulate creativity, they dusted off their old LEGO sets and began to build a new relationship with the blocks.
With that, LEGO has seen the growth in the American markets and has decided that now would be as good a time as any to return to American soil. It is taking root in Richmond, Virginia, where a new carbon-neutral factory will be built for the Danish company to achieve its sustainabiltiy goals. It follows LEGO’s first-ever carbon-neutral plant in Vietnam.
LEGO has come under scrutiny in the past for its sustainability efforts regarding its plastic packaging and bricks. Since then, it has issued out recycled paper to package the goods and bricks made from recycled plastic.
The move comes as LEGO seeks to get rid of supply chain and shipping problems and to gain access to its largest market. Virginia solves that problem by opening up a wide network of transportation to the rest of the States. And with the company announcing that the prices of its sets would increase only a couple of days ago, bringing its toys closer to US fans makes sense.
There’s no stopping LEGO as it continues to expand its factories through the Americas, bringing creativity and play back into the lives of many.
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