Smart Tequila Packaging Has An NFC Tag To Interact With Customers
By Nicole Rodrigues, 22 Jul 2022
Tequila brand OTACA is taking smart packaging to a whole new level with near-field communication (NFC)-enabled Tequila bottles.
After partnering with digital security and identification company Identiv, OTACA has released a line of Tequila bottles that can be scanned. The project was announced in 2021 with a batch of 5,000 bottles first made. Now it’s expanded to 50,000 bottles.
The NFC chips allow customers to track their bottles, authenticate the liquor, connect with the brand, have easier access to re-order the tequila, and access loyalty perks. A high-performing NTAG 210u chipped NFC tag is placed into the bottle’s cap.
Connecting with blockchain technology further authenticates the origins of its tequila and “strengthens the validity of the tequila’s origins,” notes the company.
The bottle’s digitized cap has a holographic image of the company’s logo and the cap glows in the dark as well for better viewing in bars and nightclubs.
On Identiv’s end, it hopes to bring its NFC solutions to businesses to help them build their own NFC ecosystem using Identiv’s tags and other configurations. This smart packaging isn’t only useful to the customers, but it also provides real-time feedback to the company. This gives brands key insights into their audience and how they interact with the products.
In a press release, CEO Anthony Accetta states the NFC documents each bottle’s journey through its production, giving customers an inside look into the brand manufacturing process where they can learn how tequila is brought to market.
Though it’s unlikely much learning can be done while sipping on tequila. But it’s worth a shot… literally.
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