KAWS Gives General Mills’ Retro Monster Cereals An XXtreme Spin
By Mikelle Leow, 21 Jul 2022
Forget the Monster Mash—street art enthusiasts should try the Monster crunch. General Mills has enlisted KAWS to give its nostalgic Monster Cereal characters and boxes a twist.
Announced by the artist on Instagram, the launch introduces four makeovers in the style of KAWS’ Companion mascot, updating the classic artworks from the 1970s that were, interestingly, designed by the same illustrator who dreamed up the original Trix rabbit.
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X marks the sweet, sugary spot as the characters of the strawberry-flavored Frankenberry, chocolatey Count Chocula, berry-flavored Boo-Berry, and cherry-flavored Frute Brute cereals have been reimagined with those unmistakable crossed-out eyes and large ears.
The original Monster Cereal boxes. Image via General Mills
As hinted in the pictures, the side of the packaging points customers to a chance to win a “KAWS Monster Prize.”
The Monster mashup comes just months after KAWS’ tie-in with General Mills’ Reese’s Puffs cereal, in which the artist’s Companion character was depicted interacting with the peanut butter and chocolate breakfast.
It’s unclear when the special-edition cereal boxes will be released, but there’s a high likelihood they will arrive in the fall as that’s when General Mills usually makes its Monster Cereals available each year.
[via KAWS, images via various sources]
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