Best Buy Launches First Store Giving Shoppers A Digital-First Experience
Following in the footsteps of Amazon, Best Buy has announced its first small-format, digital-first store for customers seeking a new shopping experience.
The new 5,000 sq ft space, which is located in Monroe, North Carolina, will feature a curated selection of the retailer’s best-selling products and the beloved Geek Squad, though this time, you’ll be able to select your products and get shopping advice digitally while roaming the store.
Upon entering the shop, customers will be greeted by a seven-foot-tall digital display, presenting the latest deals and instructions on how to use the digital services.
This includes the ability to just scan the QR code on an item with your smartphone, with the order immediately picked up by a staff member and sent to the pickup counter for you to retrieve later to complete the purchase.
If checking out at a cashier seems too much of a hassle, the store is also offering customers the choice of mobile self-checkout, allowing you to scan items’ barcodes with the Best Buy app and submit payment information via your smartphone for extra convenience.
Of course, while shopping, customers might encounter difficulties or want advice on which products to purchase. Instead of having to flag down an assistant, you can now chat with an expert via video chat, so there’s always someone on standby to answer your queries.
“For those shoppers who prefer not to use these digital options, our trusted Blue Shirts will still be available to help just like at any other Best Buy store,” the company promises tech-adverse customers.
“We’re excited to learn more as we test this new store format, and like all pilots, expect to make adjustments along the way.”
