Miller Lite Introduces ‘Grill-Sharing’ Service To Heat Up Your Summer Parties
By Nicole Rodrigues, 09 Aug 2022
Bike-sharing and car-sharing have taken the world by storm in recent years. Now there is an all-new sharing scheme that is sure to add flavor to your summer: grill-sharing.
That’s right, Miller Lite is renting out grills to people living in New York and Chicago this summer.
‘Grill Share’ pop-up stations will be located around the cities—in the style of bike-sharing stands. All potential grill-masters need to do is sign up online or scan a QR code to reserve a grill, and they can roll one away.
A spatula, an apron, and a US$25 voucher for grilling necessities are also included. Fans of the beer brand can also get a chance to win a branded grill via a microsite.
The press release mentioned a study that showed 30% of houses in the US don’t own grills. That, coupled with the fact that people are quickly reverting back to pre-pandemic times, may have sparked the idea for the season of parties.
This is not the only fun idea from Miller Lite’s parent company Molson Coors. It recently released the ‘Thirst Trap’, a 3D-printed funnel that uses beer cans to trap mosquitoes.
Customers can rent a grill from the Grill Share sites in New York and Chicago, located at 26 North 1st St in Williamsburg and 320 South Canal St in the West Loop, respectively. Sign-ups for the free program will begin on August 11 and run from August 12 to August 13.
[via Marketing Dive and PR Newswire, cover image via PR Newswire]
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