Kraft Real Mayo x Juicy Couture Spread Nostalgia With Smooth, Velvety Tracksuits

Just about every celebrity wore juicy Couture tracksuits in the early 2000s. Now, it is back and can be spotted in the condiments aisle—or, more specifically. on a Kraft Real Mayo bottle.
 

Both brands have a shared love for smooth and velvety, and have thus banded together to form the ‘Mayo Couture’ line.

The collection sees a dark navy blue tracksuit and jacket—the color most likely inspired by Kraft Real Mayo’s bottles—decked out in glittery gems with the word “Smooth” over the back of the pants in place of the usual Juicy logo. 
 
The jacket sports the phrase “Long Live Velvety” and has a matching white tube top with “Mayo Couture” on the front.
 
And to add a little spice to your mayo stock-up, you can get a matching blue tube top for the bottle with the Kraft logo bejeweled onto it.

The entire set will be sold exclusively on a dedicated website that is currently taking pre-orders.
 
Kraft says: “Two of the most iconic velvety-smooth brands are coming together to celebrate their polarizing fan base who are unafraid to stand up for what they love.”
 
The collaboration is a testament to the brands’ leaning into this divide and embracing their strengths by releasing a line of clothes that can instantly take you from the grocery store to Rodeo Drive.
 

 
[via Kraft Real Mayo, images courtesy]