Kraft Gives Philly Fans A ‘Noodle Hug’ To Comfort Them From Super Bowl Loss
While fans of the Kansas City Chiefs are waking up with a smile on their faces, those who supported the Philadelphia Eagles in this year’s Super Bowl are no doubt having a dreary start to the week.
In order to spread some cheer, Kraft Mac & Cheese has set up a 10-foot display at 1617 Walnut Street, near Rittenhouse Square, to offer comfort in the form of… a huggable billboard.
Inspired by the ultimate comfort food—macaroni and cheese—the company is swiftly endearing itself to devastated Philly fans by allowing them to drown their sorrows in a hug with literal noodle arms.
“Need a hug, Philly? Help yourself,” reads the billboard, which has 3D arms coming out of the macaroni image, all ready to give passers-by a warm hug. Head there between 12 pm and 1 pm (ET) and snag a bowl of the delectable lunch for extra comfort.
[via The Drum and Kraft Mac & Cheese, cover image via Kraft Mac & Cheese]
