‘Royally Big Portrait’ Brings King Charles’ Image To Life Through Kids’ Drawings
With the Coronation just around the corner, marketing agency DEPT has partnered with BBC’s Children in Need to create a portrait of King Charles III to mark the occasion. Unlike a simple drawing of the royal, this Royally Big Portrait features hand-drawn images made by kids.
The project, led by the artist Sam Barnett, called for children across the UK to submit illustrations of the King, all of which were combined to form the final portrait unveiled at Outernet London’s exhibition in the flesh.
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To bring the portrait to life in the real world, DEPT worked with technology firm 8th Wall to turn the collage into an interactive augmented reality (AR) experience. Just by scanning a QR code with a smartphone, viewers can “visit” the portrait anywhere in the world through the dynamic webpage.
Children will enjoy exploring the playful virtual world, filled with bouncing balls, as they search through the myriad illustrations that form the King’s image to look for their own. In total, the final version of the Royally Big Portrait features hundreds of thousands of drawings of His Majesty.
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Head here to experience the Royally Big Portrait.
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One of my top #Coronation picks to see in London is this art installation 🖼ï¸
— Bradley Dardis (@BradleyDardis) May 1, 2023
The piece was made with #ChildrenInNeed partnering with artist Sam Barnett to create "The Royally Big Portrait", a giant, digital portrait of King Charles featuring hundreds of individual portraits by… pic.twitter.com/b7v8UhZqpm
[via LBB Online and BBC Children in Need, cover image via BBC Children in Need]
