Tiffany & Co Tops Off Its Flagship Store With Glass ‘Jewelry Box’ Rooftop
By Alexa Heah, 22 May 2023
Last month, Tiffany & Co allowed visitors to take a peek inside its newly-revamped flagship store—The Landmark—located on Fifth Avenue. This was the first time the store had undergone a holistic refurbishment since it first opened its doors in 1940.
Recently, architecture studio OMA announced it has completed the renovation of the jeweler’s famed outlet, topping it off with a three-story extension reminiscent of a “jewelry box” sitting on its rooftop.
The addition, which was designed by the studio’s Partner Shohei Shigematsu and Associate Jake Forster, reimagines the unmistakable New York City building as a “diverse retail and cultural institution.”
To continue the opulence of the store’s first story up the building, the architects crafted a spacious gathering area that portrays the same luxurious experience, including a recessed edge that gives way to a wraparound terrace.
An additional floor “floats” above the event space perched on the top of the building, with a glass “curtain” adding a lighter, more ethereal touch to the structure as compared to the industrial-looking walls of the neighboring towers.
“The result is a translucent vitrine to signal new flagship activities—a contemporary bookend to the historic building and symbolic launch of a renewed brand,” explained Shohei Shigematsu.
The first segment of the extension—the event space—opens to a wide outdoor terrace from which customers can enjoy panoramic views from Fifth Avenue to Central Park.
Whereas, the topmost floor boasts a special slumped glass façade created from a new development in glass manufacturing that combines flat and curved surfaces of the material.
As such, the resulting exterior provides both high transparency and privacy; structural integrity and softness; urban presence, and human-scale texture all at once. It balances the historic building at the bottom with “newness” at the top.
“The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House,” explained Anthony Ledru, Chief Executive Officer at Tiffany & Co.
“Symbolic of a new era, our reimagined flagship store is not only a cultural hub at the epicenter of New York City, but it also sets a new bar for luxury retail on a global scale.”
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