Don't miss the latest stories
Advertise Newsletter
Network
  • The Bazaar
  • The Creative Finder
  • Deals
Shop

Follow

Share this

McDonalds
Advertising
Disney
Entertainment
Film
Inclusivity
Media
More
  • Pop Culture
  • Toys
  • Art
  • History
  • Adobe
  • Cars
  • Industrial Design
  • Pop Culture
  • Apple
  • UI/UX
  • Google
  • Nike
  • Books
  • Gadgets
  • Meta
  • Heinz
  • DALL-E
  • Entertainment
  • Film
  • Inclusivity
  • Media
  • Pop Culture
  • Toys
  • Art
  • History
  • Adobe
  • Cars
  • Industrial Design
  • Pop Culture
  • Apple
  • UI/UX
  • Google
  • Nike
  • Books
  • Gadgets
  • Meta
  • Heinz
  • DALL-E
MENU
  • Advertise with us
  • Submit tip/feedback
  • Work with us
  • Subscribe to newsletter
  • Subscribe to RSS
Advertise here
Advertisement

McDonald’s ‘The Little Mermaid’ Happy Meal Toys Celebrate Black Girls’ Dreams

By Alexa Heah, 25 May 2023

Share on Facebook Twitter
Subscribe to newsletter
Like us on Facebook
Image via McDonald’s / PR Newswire

 

As Disney’s live-action remake of The Little Mermaid heads to theaters, the studio has partnered with fast-food giant McDonald’s to promote the film with its Happy Meal toys, in an effort to celebrate “wavemakers that dream beyond the surface to break barriers.”


It appears that the company will be releasing eight toys in total, including the likes of Ariel, Eric, Sebastian, King Triton, Ursula, Max, Scuttle, and Flounder. According to Delish, there could even be other treats in the form of themed apple slices or downloadable activity sheets.

 

Image via McDonald’s / PR Newswire

 

The restaurant chain created a special advertisement for the tie-in, but instead of focusing on the Happy Meal and toys, most of the air time was dedicated to surfers Maizy Gordon, Bethany and Anaya Malone, Macie Smith, Olivia Whyms, and Penelope “Poppy” Brockhaus.


These athletes are part of the non-profit Black Girls Surf, an organization dedicated to providing training camps to women around the world. The crux of the commercial hopes to impart a message that girls should continue to “dream big,” just like Ariel does in The Little Mermaid.

 


As per Marketing Dive, in addition to the spot, McDonald’s will be making a donation to the charity and involving its members in experiences surrounding the film’s premiere in support of its causes.

Advertisement
Advertisement


“This commercial with McDonald’s is a visual reminder that we are all little mermaids. Since 2014, our organization has coached hundreds of young girls from the shores of California by way of Costa Rica, to the beaches of Senegal,” commented Rhonda Harper, Founder of Black Girls Surf.

 

@luisberardii Colección La Sirenita McDonald’s 2023 #mcdonalds #lasirenita #thelittlemermaid #hallebailey #thelittlemermaid2023 #parati #coleccion #cajitafeliz ♬ Part of Your World - From "The Little Mermaid" - Halle


“At McDonald’s, inclusivity, imagination, and joy live in the DNA of every Happy Meal. For years we have worked with Disney to bring magic to life every day,” quipped Jennifer “JJ” Healan, Vice-President of US Marketing, Brand, Content, and Culture at McDonald’s.


“The Little Mermaid Happy Meal is an extension of that collaboration where even more fans can see themselves reflected in profound possibility and feel encouraged to dream big and make waves,” she added.

 

I randomly got this Little Mermaid McDonald’s toy Early, Supposedly release tomorrow (May 23, 2023) #TheLittleMermaid pic.twitter.com/4khc2vPnBF

— Christopher Luna (@LunaChrist734) May 23, 2023

 

 

 

[via Marketing Dive and Delish, images via McDonald’s / PR Newswire]

Share on Facebook Share on Twitter
If you’re enjoying DesignTAXI, please consider supporting our work with a contribution. Thank you. Cancel anytime.

Receive interesting stories like this one in your inbox
Advertise here

More related news

Advertise here
Also check out these recent news
Video Games
Link to news page

Super Mario Bros’ Torsos Turn Into Insulated Tumblers For 7-Eleven

KFC
Link to news page

KFC Fuels Eyes With Illusion Billboards You’ll Have To Shake Your Head At To See

Toys
Link to news page

Collectible Toys Get The ‘Disneyland’ Treatment At New ‘Pop Land’ Theme Park

Spotify
Link to news page

Spotify Explores AI-Generated Playlists Crafted From Text Prompts

Barbie
Link to news page

Barbie Honors Stevie Nicks With Her Own Doll